The following conversation, set in an executive boardroom – around ten years ago, may or may not have taken place …

• Rupert: “G’Day Cobber. How’s it hangin’?” (You’ll have to imagine an appropriate accent.  Also imagine him sitting in a large black chair, stroking a white cat, if it helps.)
• Bruce: “G’Day Boss. Bit of a bugger, tell the truth!” (Same accent; no cat)
• Rupert: “Whassa problem, Bruce?”
• Bruce: “It’s this ‘social media’, Boss. I dunno what we’re going to do with it.”
• Rupert: “No worries, Bruce. I’m the most important man in the world. I can do anything to anything. What do I need to do to this ‘Media’ drongo? (Where’d he get a funny name like that?) And just what makes him such a sociable figjam, anyway? (Burp) I’m the cultured one around here. (Fart) Just ask Bushie and Blarie: they always said so.”
• Bruce: “It’s not a fella, Boss; it’s a thing. Like Facebook and Twitter and stuff like that?”
• Rupert: “Why should I be worried about that crap? Doesn’t make me any money.”

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